Friday, 4 March 2016

Globacom Ddebunked Rumour of Terminating PSquare Contract As Brand Ambassador (Photo)

Telecommunications giant, Globacom has debunked the rumour making the rounds that the company has dropped Nigerian singing duo, Peter and Paul Okoye of the Psquare fame as its brand ambassadors.
Globacom made this disclosure in a statement in Lagos, on Thursday, where it stressed that Psquare is still with the company as its brand ambassadors.
It would be recalled that few days after their social media war, it was alleged that Globacom dropped them following the way Peter handled an issue that occurred during the grand finale of dance competition, ‘Dance with Peter’.

It was reported that Peter and one of the company’s representatives were involved in an issue that the singer/dancer handled unprofessionally, resulting in their termination as brand ambassadors. The sources also revealed that although the company had failed to fulfill some of its promises, that should not give Peter the right to insult them.
The telecom company disclosed that the annual review of its brand endorsement contracts was only just taking place and so could not have terminated its contract with P-square.
In the statement, Globacom, which over the years had been the biggest corporate supporter of the entertainment industry, and pioneered the signing of musicians and Nollywood stars as brand ambassadors, confirmed that P-square remains its ambassador.
“We have not disengaged P-square or any of our other ambassadors.
“We are currently in the process of reviewing our contracts with the brand ambassadors,” the statement added.

“Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them.
“P-square has been among the company’s flagship brand ambassadors since 2010, and that it has been a mutually rewarding relationship between the two parties.
“We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers.

“Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors.
“Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors,” the statement added.

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